Leeds Beckett University has today announced that it has re-appointed digital agency Delete as its digital partner, to further develop its wider digital offering following the transformation of the main University website and online prospectus.
The agreement, which follows the existing four year relationship, will see Delete work in collaboration with Leeds Beckett to deliver the next phase of its market-leading digital strategy.
The contract, which has been extended for a minimum of two years, will see both parties working together to develop the user experience for prospective, current and past students with a focus on delivering personalised and relevant experiences across all digital touchpoints. In addition, Delete will continue to support the University’s in-house digital team, overseeing the transition of all University microsites to the Sitecore customer experience platform.
To date, Delete has collaborated with the University to deliver a comprehensive digital strategy leading to increased prospective student open day registrations and attendances and increased enquirer and applicant engagement. This follows the success of the new university website, launched in September 2014, which was awarded ‘Gold’ in the annual Heist awards in 2015 for Best University Website.
Working with Leeds Beckett over the last four years has involved implementing a strategy centred on providing a best in class user experience powered by Sitecore’s experience platform. With a view towards empowering the University with an even richer customer experience database; the next phase of work will involve the integration of more communication and customer touch points into Sitecore, enabling us to better predict customer needs, provide more valuable and rewarding experiences, and ultimately continue to deliver return on investment for the University.
Four years ago we set out our vision for a seamless digital customer experience for our stakeholders which truly put users at the heart. Our digital strategy recognised that change is now a constant feature, both in terms of human behaviour and technology and foresaw the fact that mobile would overtake desktop internet access and that we would have to be ready to accommodate this. Working in partnership with Delete, we have created a website which delivers engaging content seamlessly cross-platform without degrading the user experience. We use context as well as content to deliver a personalised experience. We are proud of the customer-centric digital experience we have created and we look forward to working with Delete on the next exciting stage of our digital strategy.