Rackspace are a global leader in managed cloud computing services.
Delete were tasked with delivering a multi platform advertising campaign, enabling Rackspace to achieve a series of new on-going objectives. This was primarily to create a compelling campaign able to communicate why a range of clients choose to work with Rackspace - and to create a strong brand awareness of the company as the #1 provider of managed cloud hosting.
A billboard campaign ran from a number of key locations including Dublin airport, Manchester Piccadilly train station and various London Underground stations. These were all visually powerful display formats, able to deliver high numbers of footfall and the opportunity to see messaging with average of 10 minute dwell time for each.
The project was also ran over a series of online platforms, including The Guardian and Times websites. These display formats targeted a C suite audience, with a combination of MPU's and billboard formats.
In print format, the campaign was featured in BA Business Life magazine, with highly targeted readership that resonated perfectly with the Rackspace audience. The overall aim was to generate brand awareness of Rackspace with key business decision makers and influencers.
The campaign was able to utilise a variety of large format display activity to provide high impact, high awareness and longevity.