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Delete Wins European Search Award 2017

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Award win for our personalised campaign for Leeds Beckett University.

Developed to deliver a truly personalised marketing campaign, ‘The Campaign That Got Personal’ assisted Leeds Beckett in their vision to be best in sector for digital and to help meet ambitious recruitment targets. Delete's innovative, ‘forward thinking’ visibility strategy, which included website search engine optimisation, paid campaigns and personalisation, ultimately leading to higher interest in and registrations for Open Days from potential students


The campaign, which has previously won ‘The Best Public Sector PPC Campaign’ at The Drum Search Awards 2016, ‘The Best Use Of Search in the Third Sector’ at the UK Search Awards 2016 and was nominated for ‘The Best Public Sector Website, App or Campaign’ at the The Drum DADI Awards 2016, helped drive a 50.48 per cent increase in organic traffic to the Leeds Beckett website.

The campaign, which has previously won ‘The Best Public Sector PPC Campaign’ at The Drum Search Awards 2016, ‘The Best Use Of Search in the Third Sector’ at the UK Search Awards 2016 and was nominated for ‘The Best Public Sector Website, App or Campaign’ at the The Drum DADI Awards 2016, helped drive a 50.48 per cent increase in organic traffic to the Leeds Beckett website.

In the period between September 2015 to November 2016, the campaign wielded more impressive results:

  • 37.34% increase in open day online registrations
  • 70.15% increase in open day online registrations from PPC campaigns
  • 29.46% increase in course applications from mobile devices
  • 619% increase in keyword ranking in top three positions in Google

James Carrington, Partner at Delete commented, “Having worked with Leeds Beckett for over five years, we’re delighted that our relationship has allowed us to accomplish amazing work together. This campaign was the perfect opportunity for the Delete team to employ their performance, data and insight-driven approach.

“At Delete, we offer the perfect blend of technical know-how, digital marketing expertise and strategic flair, putting the customer at the heart of everything we do. I’m incredibly proud that the team was not only able to deliver a high performing campaign that transcended standard search marketing, but also their ability to engineer value for our clients, time and time again.”

Charlotte Renwick, Associate Director of Customer Marketing (MCIM) at Leeds Beckett University added, "Delete have been instrumental in helping us implement our vision of delivering a seamless experience with personalised and contextualised information in the right place at the right time. They have carried out a complex and detailed approach, plan to improve many customer touch-points and help us to deliver increased conversions and event attendances.

“Choosing where and what to study is a complex customer journey with a huge amount of variables and influences. Delete have tackled these challenges, developing a strategy which has delivered both strong results and excellent value for money."

The European Search Award organisers noted that there was a high level of detail in ‘The Campaign That Got Personal’, to improve customer touch-point and deliver increased conversions and that the judges congratulated the fantastic use of all areas of search to produce phenomenal results.

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Delete Limited.

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03933385

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