News

iGuzzini’s Digital Transformation takes centre stage at lighting conference

News

Delete's recent work for global lighting manufacturer iGuzzini launches at Light + Building conference in Frankfurt

iGuzzini Conference photo

The conference which takes place every 2 years brings together the best of the lighting industry from around the world to showcase their new products to market. This year iGuzzini unveiled its new website and product showcase apps at the conference allowing users to interact with the physical products alongside the digital touchpoints around the exhibition.

iguzzini_frankfurt_5 iguzzini_frankfurt_4

The new website was available to browse on large screens around the 30m exhibition stand, with iPad pro apps installed on all product showcase tables allowing people to explore the features of the products and see examples of them in action

iguzzini_frankfurt_3 iguzzini_frankfurt_2