Implementing an Effective Search Strategy.


Our Head of Search, Polly Pospelova, has written a piece for UTalkMarketing.com on the benefits on implementing an effective and successful search strategy.

"Effective search strategy begins with acceptance of the following: if searchers want to find the best result as fast as possible and search engines want to predict searchers intent and deliver the most relevant results as fast as possible, site owners must strive to build their websites so that they are easily ‘understood’ by search engines to market their content to the right audience at the right time."

SEO Leeds

To find out why establishing firm business goals form the beginning can pay dividends, why customer research is so critical, and to read the rest of Polly's piece, please visit: http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=23605