Through a Different Lens is an exciting integrated campaign we produced for Expedia.co.uk running across Metro's digital editions that inspires people to travel independently and make their commutes much more interesting.
The campaign consists of eight interactive city guides that launched this week and runs through to November. All explore the hidden gems and local knowledge of some of the world’s greatest travel destinations that include Ibiza, London, Paris, Barcelona and Los Angeles.
Beautiful photography and local insight for each destination is presented via a content-rich app experience embedded in Metro's mobile and tablet editions.
Working with the Metro’s special projects team and Expedia.co.uk, we delivered the full design and build of all the Guides, the video cover creation and direction of the content and photographers.