Caffè Nero US Website Caffè Nero

Caffè Nero US Website.

Bringing the premium European coffee experience to the U.S.


Premium UK coffee Brand Caffè Nero launched its first store in Boston, USA. We were tasked with creating a new, modern, responsive website to drive brand awareness and engagement around Caffè Nero's authentic, premium Italian coffee offering in this new market.

Our solution had to be responsive with a mobile first approach to ensure people on the move were delivered a seamless site experience and could intelligently locate the store(s) on the move.

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Caffè Nero

User Experience.

Our research found that over 65% of the target audience browsed the web on their smartphone or tablet – with this trend increasing every year. A simple to use, well-structured site, optimised for multiple screen resolutions and devices, was at the core of our UX approach. The site delivered a combination of utility (store locator and menus) and brand story – with users able to dig deeper for more content about the brands philosophy, people and love of all things coffee.

Visual Design.

Creatively, the responsive website has been designed as a fluid single page and introduces customers to the brand's European cafe culture through a powerful full screen image approach. This enabled Caffè Nero to showcase the unique styling and feeling of their coffee houses in a elegant and confident manner to a new audience.

Caffè Nero Website
Caffè Nero Website
Caffè Nero Website
Caffè Nero Website

"We were looking for a simple but impactful approach that felt elegant, premium and focused. It's easy to say a lot and waffle, hard to say a little and only what counts - we have come from wanting to say everything and cram our site full of information, into crafting a site that led on visuals and little copy. Delete pushed this through all the way and made us think differently and we couldn't have done it without them."

- Karen Kidd, Head of Brand, Caffè Nero