The website links local takeaway businesses with hungry customers, providing an online ordering tool. Rapid market growth and investment had led to the business requiring an entire overhaul of their online offer. Delete guided the client through a comprehensive research and strategy phase, delivering a revitalised user experience and a market leading web presence.
Our brief for the new website design was to :
Through consumer research and live focus groups we established our key insights:
Our primary goal throughout the UX phase was to design a customer experience that required a minimal level of thought from the user. From progress trackers to instant feedback we wanted to ensure the user was always clear what to do next. Everything on the screen had to have a purpose, and all page clutter was removed.
We focused on reducing the amount of steps required to search, order and pay for food. A new user journey was developed that consolidated all required actions into 5 simple steps.
By creating the information architecture and a full interactive prototype we were able to test the solution with our focus groups and continuously improve it throughout the UX phase.
We developed a number of creative routes based on our UX strategy. Through a collaborative concept phase we worked closely with the Just Eat team and their customers to develop a single creative route.