Save the Children’s Signature Programmes demonstrate the best of the work the charity does internationally to tackle issues that threaten children’s ability to survive, thrive and attain their rights. Delete was tasked to create a showcase for these programmes in a digital publishing format. The responsive website solution created as a result is aimed at both internal STC teams and external audiences; to drive awareness of the programmes and help with funding from both the general public and larger donors.
Working closely with Save the Children’s internal creative team, who led the content creation in location, Delete’s approach was to deliver a rich and user led storytelling experience around the beautiful photography, video and text generated. With a focus on a child from within the actual programme itself, the site goal was to ensure the viewer was more emotionally engaged with the impact these programmes make at personal level.
The audience’s experience of each Signature Programme is revealed as a single narrative to the viewer as they scroll down the page - with chapters, automated video and image galleries enriching the story. The site was designed as a web application with the intent to deliver a more narrative media experience much like an interactive article rather than a traditional website.
The user interface is in a supportive role with off screen navigation, to allow the content to take centre stage. Full screen video loops and photography act as a background for the detailed copy based content – all adding richness to the story.The site was released in six languages and will provide the framework for subsequent Signature Programme stories that will follow.
The platform has been built with an open source CMS (Wordpress) to allow STC team to manage and publish subsequent programmes as they are documented. One of the additional key limitations Delete had to work with was the truly global nature of the project – the site had to degrade elegantly to deal with access and connectivity issues in developing nations - including differing levels of bandwidth, devices and browsers.
Joanne De La Mare - Marketing Director at Save the Children