As Group CEO, Dan drives the strategic leadership and vision of the business. His overall plan is to develop and build the agency into a CX and DXP powerhouse over the next five years. In 2020 Dan oversaw the merger between Delete and Kagool, formerly two independent e-consultancy Top 100 digital agencies, to create our powerful new merged business. With our recent investment from BGF, he is also active in the market, looking for further acquisitions and partnerships to help us realise our bold future ambitions. Dan is a recognised Sitecore MVP (Most Valuable Professional) and IoD Wales SME Director of the Year. His background includes operational excellence, particularly within an agency environment and a strong interests in cloud solutions, customer experience and marketing automation.