Disney takes on Netflix as we all pivot in a different direction
Covid has accelerated digital adoption by years, maybe decades, in a matter of months. Hyper-relevance to your customers’ intensifying needs will drive future brand success.
Globally, the pandemic has forced people to reinvent their daily lives. Brands who have kept pace with their changing behaviours are benefiting from the impact. (And sometimes their timing may be just damn lucky.)
The Disney+ platform launched just in time for the pandemic to lock the world down – and has passed 100 million global subscribers in the 16 months since. Netflix took 10 years to achieve the same number.
Disney + represents enormous value, especially for families, giving access to its entire library for a monthly – and when you can’t go out, it makes a greater pleasure of staying in. Snapping at Netflix heels, it is destined to become the world’s lead home streaming service within three years of the launch.
COVID has accelerated digital-first engagement at a pace no one could have imagined in a year, let alone a decade ago. And many human behaviours it has altered are here for good.
Delete / Kagool is evolving to ensure our clients deliver experiences that keep pace with their customers growing expectations. That’s why we’re not relying on Disney’s timing luck. We’ve reviewed our current proposition and are realigning our services now so our clients keep ahead of future competition.
The world is pivoting in a different direction and so are we.