Delete’s Head of Search, Polly Pospelova, recently spoke on this topic at International Search Summit, BrightonSEO and SearchLeeds. If you missed this or you simply want to know more about this subject, here’s a summary of what Polly had to say.
I first wanted to make it clear just how important a solid base of links is for a website, particularly when it comes to SERPs. In addition, I stressed how using traditional ‘safe’ link building methods (reclaiming broken links, finding brand mentions, using content marketing assets etc.) is effective but won’t get you big numbers.
I offered three alternative approaches which I had previously seen or used myself that led to large volumes of legitimate, quality links being gained for our clients – while most-importantly not infringing on Google’s guidelines.
As you’ll see in the article, I cover the wider benefits of this as well as some points on what not to do and the bulk link building tactics you need to avoid.
The Three Approaches
To whet your appetite, here’s a short summary of the three examples:
- How a client’s charity activity, corporate responsibility and their offline campaigns can provide plenty of bulk link building opportunities.
- How different activities within the separate departments of an organisation can lead to more links.
- Examples of ways to be more strategic and smarter with your PR activity.
If you’d like to see exactly what’s involved with all of these approaches read the full article here.
A final thing I’d like to point out, which echoes the sentiments in my post – is that you can always seek additional support with your link building from a trusted and expert digital agency.
So, if you’d like to know more or how we can help, then get in touch with us here email@example.com.