
Delete’s SEO Manager has put together a guide to show you why keyword research should be at the forefront of your digital strategy. First, let’s look at why keyword research is important…
Tucked into the back of Duke Studios in Leeds, the ‘Leeds Loves Search’ event - hosted by Edit as part of the 2019 Leeds Digital Festival - was an well-organised and informative afternoon that featured excellent talks by speakers from some of Leeds’ leading agencies.
Here is our recap of the afternoon:
Following on from her BrightonSEO appearance, Polly was first on the bill and talked through her presentation which detailed Delete’s recent success in achieving a 100% Google Lighthouse Score for our own website.
PageSpeed optimisation is still an area where many agencies and businesses are lagging behind, often because it’s quite a challenging area to master - particularly when it’s a major contributing factor to a site’s Lighthouse score.
However, in her talk Polly broke down what it actually takes to get a 100% score, offering practical and real world examples.
Some key takeaway points from Polly’s talk were:
The second talk of the afternoon by Neill Horie highlighted that as most user interactions with voice search are led by travel, news, weather, music and calendar searches, voice optimisation is hard to monitise for most clients.
However, SEOs and digital marketers looking to expand in these areas should instead look at it as more of an opportunity to improve customer journeys than monestise them.
Neill also highlighted the need to focus on voice search by targeting long tail phrases and to deliver short, sharp content which answers the user’s question
Some key takeaway points from Neill’s talk were:
During his talk, Jack highlighted that website migration doesn’t have to purely be about maintaining rankings and traffic. A good migration backed with clear SEO insight should be a starting point for growth and continued success.
Some key takeaway points from Jack’s talk were:
The final talk of the event by Carrie Rose focused on gaining links from top tier publications and how data and statistics-led campaigns are the key to success. Having a data-backed campaign makes your content a reference point and therefore difficult to cover in a story without linking back to your content.
An interesting follow-on point from this was that the creation of tools and assets that are evergreen are perfect for continually driving coverage and links, as they can be referenced by publications throughout the year and are not time sensitive.
Some key takeaway points from Carrie’s talk were:
If you’d like to find out more about Polly’s talk then you can see a recap of her presentation in our other blog post here. What’s more, if you have any other questions or enquiries related to the above, we’d love to hear from you hello@deleteagency.com.
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