Online Content & PR Executive
Introduction To Delete.
Listed in the Top-100 digital agencies, Delete is a highly creative digital agency with an envied portfolio of clients. We are winners of the 'Best Use of Organic Search' DADI Awards, 'Best PPC campaign' at the UK Search Awards, ‘Best Public Sector PPC campaign’ and ‘Best Consumer Product SEO campaign’ at the Drum Search Awards and also ‘Best Use of Search third sector’ at the European Search Awards 2017.
The company is made up of a mixture of Creatives, UX Designers, Developers, Strategists, Search Specialists, Project and Account managers. We pride ourselves on delivering powerful digital experiences for our clients including Southampton FC, The FA, Expedia, Carter Jonas, Specsavers and many more.
We are looking for an energetic, confident, and organised online content and PR executive to add value to our team based in Leeds.
The role holder must be able to proactively work on their own initiative, supporting different teams, working alongside colleagues, and delivering content strategies, from the ideation phase through to the implementation.
You will work closely with the SEO team to help produce high-quality written content strategies that will support current work, this could include:
- Researching trends and pitching creative ideas internally and to clients
- Creation of content calendars incorporating all channels where content is populated
- SEO / content campaign planning and implementation
- Producing themes and ideas around content production
- Manage the creation of creative copy internally and externally
- Work closely with the SEO team to research trends, competitors and search volumes
- Outreach of content to lists created via PR tools or an existing database of contacts
The ideal candidate reporting to the Head of Analytics and Performance should have a hunger for everything digital. As part of the constantly expanding team the candidate will be in a great environment to further their skills and knowledge. The candidate will ideally have a track record of implementing successful content strategies and campaigns that have had a positive impact on driving website traffic and rankings. This would include the outreach of these campaigns via lists created using PR tools (Gorkana) to create relationships with journalists who would then help expose the campaign to their readers. They would also be able to manage a portfolio of dedicated projects, and work as part of a team on larger projects when required.
Key Responsibilities Of The Role
- Supporting the team and wider business with new business
- Idea creation to produce content strategies and ideas for campaigns
- Research trends and pitching creative ideas internally and externally to clients
- Creating content strategies based on a clients requirements, taking into account all channels where content can be populated so these are all aligned
- Managing on and off-site content for clients
- Day-to-day management of client content strategies and contact with clients
- Looking at gaps in on-site content using Google Analytics to explore opportunities
- Carrying out keyword research with the SEO team to look at search volumes around specific search phrases
- Creating outreach lists using PR tools such as Gorkana
- Creating relationships with journalists using PR tools, helping expose campaigns to appropriate audiences
- Creation of outreach emails, building relationships with people in relevant industries to clients
- Management of content within larger website projects
- Analyse performance of content campaigns using appropriate reporting tools
- Carry out competitor reviews to uncover opportunities for clients
- Developing long term relationships with your key clients
- Knowledge of core PR, Outreach, and SEO tools
- Keep up-to-date with industry news and changes
- You will have experience managing content strategies and campaigns
- Experience researching trends and competitors, coming up with creative ideas
- Basic knowledge of Google Analytics
- Basic knowledge of Keyword Research and how this feeds into content strategies
- A keen interest in digital marketing keeping up with all the latest news
- Good understanding of using PR tools to help with the outreaching of content
- Experience using a variety of SEO tools
- Experience outreaching content using appropriate tools
- Good understanding of optimising content for specific keywords or phrases
- Good verbal and written communication
- A serious passion for the work you do and a hungry attitude to continually learn and improve your knowledge and working processes
- Constantly keeping up to date with the latest digital news and trends
- An inspiring character with an infectious enthusiasm for what you do
- Possess a basic commercial understanding of business and agency operations
- Sociable, likeable and willing to be part of a great team
- Good taste in music
How To Apply
If you like what you see, and you relish the opportunity to work on a diverse range of digital projects, please send your CV, along with a covering letter and links to any portfolios or examples of your work to firstname.lastname@example.org.
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