Delete are thrilled to be shortlisted in the category “Best Public Sector Website, App or Campaign” for The Drum Dadi Awards 2016, for our work with Leeds Beckett University.
We worked closely with Leeds Beckett University to set out a revitalised strategy for their website - one which would meet the needs of digital native undergraduate students. The solution we implemented transformed the University website into an easy to navigate, user focused experience destination - very much in line with big commercial brands and competitors. Our aim was to deliver true innovation through user personalisation, as well as to attract and convert an increased number of higher calibre applicants.
Our revised digital solution for the University ensured a marked increase in driving new traffic to the site by over 18%, as well as the number of open day registrations across all University courses, which subsequently increased by 20%.
“We are honored to be acknowledged for our work with Leeds Beckett. The project was a massive undertaking, which has reaped significant rewards for the University. The collaborative effort of the team at Delete ensured the complete success of this project - so to be recognised for a Dadi nomination is a great testament to everyone's hard work at the agency.”
“We have an ambitious and clear digital marketing strategy at Leeds Beckett University. Our aim is to be best in sector, and by this we mean that our digital presence will be 100% focused on our customer, delivering a seamless experience with personalised and contextualised information in the right place at the right time. Our use of website personalisation and SEO is driving competitive advantage. Working with Delete we have been able to deliver our ambitious vision.”
, Associate Director Customer Marketing at Leeds Beckett
The awards will be held on 19th October - fingers crossed for Delete!