Project news

Expedia Travel Profile Campaign Launch.

News has launched a Pan-European Facebook Campaign with digital creative agency Delete, as part of a through-the-line approach to their ‘Travel Yourself Interesting’ (TYI) campaign proposition.

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Working directly with Expedia’s marketing team and collaborating with Ogilvy and Mather (who created the overall ‘Travel Yourself Interesting’ concept), Delete were briefed to create a rich fan engagement campaign to build on the above the line activity in the digital world.

The ‘Expedia Travel Profile’ Facebook Campaign launches in the UK this week and will be rolled out over seven other European countries over the coming weeks in Germany, Netherlands, Norway, Sweden, Demark, Italy and France.  The Expedia Travel Profile Application is designed to celebrate the idea that every trip gives us new experiences and new perspectives which make our lives that little bit more interesting. The application helps us to share these experiences with our friends in a visually inspiring snapshot of our travel life.

“Our key insight for the Expedia campaign was that social media is all about presenting a more interesting version of yourself to the world. We have built on this by creating a campaign tool, which allows users to profile themselves as travellers and broadcast this to their friends. The campaign is one of those unique instances where a proposition like ‘travel yourself interesting’ aligns with Facebook’s core functionality and the end creative solution so perfectly.”

Damon Mangos - Executive Creative Director, Delete