Feefo appoint Delete to transform consumer user experience


Feefo the global customer review provider appoints Delete to re-design its main consumer touchpoints as part of a wider remit of the business, placing greater emphasis on customer experience.

The consumer ratings and reviews platform, which currently provides verified customer reviews for over 3,000 businesses in the UK and abroad including Expedia, The White Company and AXA is looking to extend its reach to a wider consumer audience.

As part of the agreement, Delete will work with Feefo to improve the user experience of the customer review processes and create a more compelling platform for merchants to present their ratings and reviews, with a strong focus on mobile optimisation.

The three-way competitive pitch saw Delete appointed ahead of Rawnet and Full Proof.

“We recognise the importance of customer reviews in the consumer buying journey and the role Feefo plays in championing this. Our aim will be to help strengthen their market position through a modern digital user experience that encourages more people to offer feedback, resulting in improved content for consumers to make informed decisions, when considering merchants.”

Tom Dougherty, Partner, User Experience Director