Project News

New Expedia Guides for Metro.


Through a Different Lens is an exciting integrated campaign we produced for running across Metro's digital editions that inspires people to travel independently and make their commutes much more interesting.

The campaign consists of eight interactive city guides that launched this week and runs through to November. All explore the hidden gems and local knowledge of some of the world’s greatest travel destinations that include Ibiza, London, Paris, Barcelona and Los Angeles. 

Through a Different Lens campaign

Beautiful photography and local insight for each destination is presented via a content-rich app experience embedded in Metro's mobile and tablet editions.

Ibiza Through a Different Lens

Working with the Metro’s special projects team and, we delivered the full design and build of all the Guides, the video cover creation and direction of the content and photographers. 

Ibiza Through a Different Lens

“ gave us the freedom to design and deliver a stylish campaign brand to engage and appeal to sophisticated young travellers. Working with Metro's interactive publishing system AppStudio, we took a responsive web app approach; building the interactive map and itineraries component in HTML5 and embedded within the platform, to give us control across multiple devices.”

Damon Mangos - Creative Director, Delete

“By bringing together beautiful images and local insights we aim to inspire more travellers to learn more about and experience these destinations, ultimately creating their own amazing stories of discovery with Expedia. Travel is an inspirational experience so it was vital for us to work with a company who could create an app that would bring travel to life in the same way as when you see and hear about a friend’s travel experiences.”

Rebecca Mckee - Senior Marketing Manager,

“The concept is about inspiring our readers to get the most from city breaks with Expedia, ‘Don’t just visit a city, experience it…’ by introducing a unique host to show you all the secret gems that aren’t in the typical guidebooks. By utilising our touch points throughout the day we have created compelling content driven by Expedia, the design and cross media promotion of this campaign has created results that speak for themselves.“

Sam Warriner - Head Of Brand Partnerships, Metro Newspaper