Delete Wins the 2019 UK Search Award for Best PPC Campaign
Delete Wins the 2019 UK Search Award for Best PPC Campaign in the Third Sector
In what has been a prolific year for award wins, we’re again delighted to announce that we have another to add to our trophy cabinet, as our work for Leeds Beckett University has won the ‘Best PPC Campaign in the Third Sector’ at this year’s UK Search Awards.
For our campaign 'Conquering New Audiences’ we collaborated with LBU to challenge creative concepts, experiment with video formats and deploy innovative audience targeting options. We also leveraged machine learning technology to find new audiences and successfully introduced new channels into the university channel mix.
Recognition in the Face of Stiff Competition
The UK Search Awards have been celebrating the expertise, talent and achievements of the Search industry for over half a decade and we’re thrilled to be recognised for our efforts.
What’s more, our achievement has come in the face of very stiff competition, as we were up against a number of fantastic campaigns from the likes of the Royal Botanic Gardens, University of Suffolk, National Trust and the Mental Health Foundation.
Our Digital Marketing Director, Polly Pospelova who worked on the campaign and picked up the award had this to say about the project:
"The success of any digital marketing campaign relies on understanding your client’s target audience and goals, and we were able to clearly identify who we were targeting and determine both physically and digitally undiscovered prospective students.
At the same time we made sure Leeds Beckett was visible in those spaces in ways that were not only creative, but effective in drawing-in and engaging users.
With this win, we’d also like to take the opportunity to celebrate the continued innovation and commitment from everyone within the team both at Delete and Leeds Beckett University."
The award winners were announced on the 19th of November 2019, at The Brewery, London - you can see a full list of the categories and nominations here.