Why digital shouldn't be isolated to a single department
Damon Mangos, Delete's Creative & Strategy Director explains why digital needs to be threaded through your organisation in this month's Elite Business Column.
The way brands think about digital is more sophisticated than it has ever been. Brands increasingly understand the value a digital strategy can bring to their business and are investing more time and money in developing solutions that will transform their organisation from the top down. However, for this to manifest itself into results that truly affect business performance, it's important organisations recognise that digital is not the sole responsibility of a single department.