Brand Strategy

Is your brand expressing itself and connecting with your desired audience in the digital age?

Brands usually evolve at a slow consistent pace overtime, driven by some concisely defined guidelines... unfortunately audiences, devices and digital channels don’t. Change is constant and often radical. How do you keep apace with these changes and ensure your brand is relevant in the digital age?

Delete provides a digitally centric approach to brand creation. We evaluate audience behaviour and needs, looking at existing brand content vs. brand aspiration to build a clear brand and communication strategy for our clients. This process looks to uncover audience connections, brand truths and new opportunities to express your brand in the digital age. This work informs everything from UX and UI design, campaigns, content strategies and CRM engagement.

“With our core role in transforming a business’s digital presence - we are in the unique position to reinvent their brand for a more digitally focused world through design, content and interaction. The new signifiers of a modern digital brand - are user interface, integrated branded content and interaction.”

Damon Mangos - ECD & Strategy Director

Outputs include:

  • Brand Strategy
  • Brand & Visual Identity Design
  • Digital Brand Creation
  • Marketing and Communication Strategy
  • Marketing / Social Campaigns
  • Brand Guidelines
  • Digital Brand Guidelines