Delete use data analysis, customer insights and business intelligence to deliver results through content, website and UX enhancements.
Through data insights, we are able to understand key areas that require improvement, providing a test and monitor approach to help increase the conversion rate.
Initially we carry out in-depth data analysis and insight gathering which allows us to identify the actions that will have the greatest impact, and prioritise these accordingly.
After creating the list of actions, we develop and test different solutions to be run using various different methods, allowing us to measure the value that this change has made against chosen goals.
When running tests, it’s key to measure and draw insight from these, making any additional amends or changes based on the data from the test being run. At Delete we run a test, measure, evolve approach, which ensures that we can improve the conversion rate as much as possible, before changes are rolled out to live.
Our approach ensures that we deliver value to our clients through increased conversion rates and conversions for selected goals.
What we do
- A/B Testing
- Multivariant Testing
- Data Analysis
- Heat Mapping
- UX Design
- User Testing
Technology and channels we support
What our clients say
The Delete/Kagool CRO programme significantly improved our conversion rates for both bookings and sales leads. The research and insights provided informed far wider reaching initiatives, giving us confidence in the strategy and potential outcomes. They have continued to challenge us, delivering strong results and will be a key partner in our future digital initiatives.
We wanted to create a site unlike any other university in the UK, and Delete has certainly delivered. This new digital platform puts the University of Essex at the forefront of the sector – exciting prospective students about studying with us and increasing engagement with our existing community.
Our position as leaders in our marketplace means that it’s important that our digital strategy is innovative. Delete’s approach in improving our visibility and effectiveness of channel performance in this areas has really helped us take our engagement through digital to the next level.