Services

CRO

Delete use data analysis, customer insights and business intelligence to deliver results through content, website and UX enhancements.

Through data insights, we are able to understand key areas that require improvement, providing a test and monitor approach to help increase the conversion rate.

Insights

Initially we carry out in-depth data analysis and insight gathering which allows us to identify the actions that will have the greatest impact, and prioritise these accordingly.

Testing

After creating the list of actions, we develop and test different solutions to be run using various different methods, allowing us to measure the value that this change has made against chosen goals.

When running tests, it’s key to measure and draw insight from these, making any additional amends or changes based on the data from the test being run. At Delete we run a test, measure, evolve approach, which ensures that we can improve the conversion rate as much as possible, before changes are rolled out to live.

Our approach ensures that we deliver value to our clients through increased conversion rates and conversions for selected goals.

What we do

A/B Testing
Multivariant Testing
Personlisation
Data Analysis
Heat Mapping
UX Design
User Testing

Technology and channels we support

Clients

Our awards

What our clients say

Delete have been instrumental in helping us deliver our vision of a seamless experience with personalised and contextualised information in the right place at the right time. They have carried out a complex and detailed approach, planned to improve many customer touch-points and helped us to deliver increased conversions and event attendances. Delete have tackled our challenges, developing a strategy which has delivered both strong results and excellent value for money.
Charlotte Renwick Associate Director - Student Marketing & Recruitment
Our position as leaders in our marketplace means that it’s important that our digital strategy is innovative. Delete’s approach in improving our visibility and effectiveness of channel performance in this areas has really helped us take our engagement through digital to the next level.
Mike Langton Marketing manager at McCarthy & Stone
We wanted to create a site unlike any other university in the UK, and Delete has certainly delivered. This new digital platform puts the University of Essex at the forefront of the sector – exciting prospective students about studying with us and increasing engagement with our existing community.
Bryn Morris REGISTRAR
Investment in innovation is one of the reasons that The Open remains relevant and the pinnacle of the sport of golf. The Open’s partnership with Delete is a perfect example of this and together we have established a bold new digital vision for The Open’s fan experience, through a platform that enables us to support all of our aspirations for the Championship including optimising it’s commercial potential.
Kevin Bain Head of marketing at the R&A
Our partnership with Delete has enabled us to realise our ambitions for offering a best in class digital experience to our fans. Delete’s passion for understanding both our brand and business objectives at a commercial level made them the perfect partner for this project.
James Kennedy HEAD OF MARKETING, SOUTHAMPTON FC