Integrated Marketing

Acquiring new and re-engaging existing customers is the great challenge of all businesses and marketing teams.

Utilising our bespoke ‘Customer Engagement Framework’ our approach is geared around moving an identified audience target through a clear relationship model from anonymous user to converted customer to engaged fan - exploiting both offsite and onsite marketing techniques.

As an agency we deliver leading digital and integrated campaigns, executed both nationally in the UK and across European and US global markets - in both B2C and B2B sectors. Our key to delivering success always centres around having solid audience understanding, a clear campaign proposition, a powerful idea and agile production approach - placed in the most relevant media. For truly integrated campaigns we take an omnichannel approach exploiting paid, owned and earned channels in equal measure to ensure the effective reach and maximised value for our clients. With the heavy reliance on paid search for many of our clients, we also look to unlock the search authority opportunities that can be built through brand campaigns with a strong content and PR focus.

Our offer includes: campaign planning and strategy, ‘the creative big idea’, all aspects of campaign production, media planning, PR/content strategy, link building and campaign reporting.

Campaign execution includes platform creation, Facebook applications, landing pages, content creation, technical integration, search & social media advertising, display advertising, email / CRM campaigns, OOH and print advertising, onsite automation and personalisation programmes.

Evaluation & Analysis: Our Visibility team provide campaign evaluation and insight during and on completion of all digital campaigns.

Evidence: JobCloud (Swiss Market), Red Bull Platforms (multiple), Expedia (various international social campaigns, Qatar Airways and Rackspace.

"In today's post-digital world a campaign’s success is built on more than just a great idea - it’s where that idea is placed, how it connects with it’s audience and then in turn how it can be shared and amplified by them that really counts."

Damon Mangos - ECD & Strategy Director