Digital Transformation In Sport & World-Leading Fan Engagement.

Sitecore has teamed up with Delete and The R&A to run a ‘A story of digital transformation in golf’ webinar for The Open project, which is this year’s winner of the ‘Ultimate Sitecore Experience' and 'Best Business Impact or Return on Investment' awards.

The webinar is about the journey The R&A have gone through for digital transformation of The Open and how they achieved a sell out Open for the first time in history. The R&A appointed Delete to define their digital strategy and deliver a multi phased approach. They wanted to create a reimagined, mobile first, digital experience for fans of this prestigious tournament, and a powerful marketing tool for the brand.

Big Aspirations

During the webinar, the team explores the multiple phases which made up the overall Digital Transformation project.

  • PHASE 1

    'Mobile-First Ticketing.'

    They needed to sell tickets for The Open, therefore the focus was on the state of the art ticketing system.

  • PHASE 2

    'Year-Round Mode.'

    Then the goal was to create the build up for the event, tell the story of the players and provide information for users, so the next phase was ‘the year round mode’.

  • PHASE 3

    'Event Mode.'

    The leaderboard, the tee times, the live coverage, the live blog for the actual event was part of the next phase called ‘The event mode’.

Phenomenal Impact And ROI

1 st

Time In History A Sell Out Open

72 %

Increase In Revenue Across Ticket Sales & Online Store

74 %

Increase In Average Session Duration UK/Ireland

47.3 %

Increase In Ticket Sales On Mobile Devices

126.26 %

Increase In Conversion Rate For Ticket Purchase

Global Award Winning Sitecore Agency.

We are an independent digital agency and Sitecore Gold Partner. We exist to provide businesses with ‘that’ chance to reimagine and reinvent their digital world. We create digital experiences that are recognised for challenging the market, driving innovation and accelerating business performance.

Sitecore Experience Awards 2019 Winner

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