Digitising the customer buying journey
Industry-leading e-commerce solution
BIFFA is the UK’s number one business waste collector, handling 15,000 tonnes of rubbish every day, from 80,0000 business and 2.2m households. Their ambition was to launch an industry-leading, digital e-commerce product for its b2b and b2c customers that enables them to make an effortless, mobile-first purchase - within just 15 minutes.
In the first quarter since launch, BIFFA has exceeded their targets for this new service and there are strong indicators that it is helping to push them forwards as market leaders in this industry. We’re now working in partnership to evolve their roadmap and using the Sitecore platform, to scale up the proposition and, with multi-variant testing, to expand on its service offerings.