Ella's Kitchen wanted to reach first-time parents with little ones and parents-to-be with helpful weaning advice on digital channels.
We worked with Ella's Kitchen to bring their offline content online and enhance it with personalisation and rich interaction to make it even more useful.
A responsive web app that can be accessed on home computers, tablets in cafes, or phones beside playgrounds, the Ella's Kitchen Weaning Guide gives parents the help they need when they need it.Visit the weaning guide
We learnt that first-time parents are time poor, distracted, and consume the majority of their content on handheld devices.
With this knowledge we decided to:
- Structure information into small, digestible bites.
- Personalise content to deliver the right info for their baby's stage of development.
- Adopt a mobile first design approach.
We brought all the vibrance, colour and fun of the Ella's Kitchen brand to life in digital like never before.
Colour doesn't distract from content meaning but rather enhances it with colour coded stages and content types for easy scanning on a small device screen.
With a happy client, happy parents and happy little ones, the Ella's Kitchen Weaning Guide has been a success for both the brand and first-time parents.