Spreading the word on Flora
Directing organic traffic
Upfield, the leading producer of plant-based products in the world, have an ambition to increase organic brand visibility and Flora’s position on SERPs. We’re partnering them to integrate an ongoing and powerful SEO strategy into their digital marketing programme, which previously relied heavily on paid media investment. We’re driving more traffic to the site and improving impressions for Flora for both branded and non-branded terms.
- 63% increase in organic traffic to product pages
- Increased traffic to FAQ page by 274%
- Search visibility increased by 66.47%
- 400% increase in position 0 featured snippets
- Increase in Domain Authority from 47 to 50