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Laureus Sports Foundation.

Digital Transformation
  • Year
  • 2019
The Laureus website on desktop
The Laureus website on mobile
Project Overview

A new home for the global sports charity - that celebrates sport as a force for good.

Laureus is a global organisation that promotes the power of sport as a means of bringing people together to improve the lives of children and young people around the world.

Delete's key objective was to consolidate the three Laureus websites and fundamental parts of the organisation into a unified, modern brand platform that better expresses and communicates who Laureus are and what they do. And, as a result, raise awareness of Laureus and 'Laureus Sport for Good', drive more engagement, interactions and donations.

Visit site
The Laureus website on tablet
The Laureus website on tablet
The Laureus website on tablet
 
 
 
Features

Highlighting worthwhile causes across the globe.

The Laureus Sport for Good programmes are transforming children's lives across the globe.
To surface these stories on the website, we developed a tag-based taxonomy that the site uses to promote and personalise relevant content across the different sections.

Highlighting worthwhile causes across the globe Highlighting worthwhile causes across the globe Highlighting worthwhile causes across the globe
 
Features

Celebrating Sports Members & Ambassadors.

Laureus Academy Members are a unique group of sporting legends that share a belief in the power of sport to transform the lives of young people around the world. These Members and Ambassadors volunteer to support the important work of Laureus Sport for Good.

Celebrating Sports Members & Ambassadors
Celebrating Sports Members & Ambassadors
Celebrating Sports Members & Ambassadors
Showcasing sporting moments Showcasing sporting moments
Features

Showcasing sporting moments from the Laureus World Sports Awards.

A new flexible awards section which acts as the hub for each year's award activity. This includes: location details, nominations and coverage of the ceremony itself. It is also an archive for all previous awards.

 
 
 
Sports awards
Sports awards
Sports awards
Sports awards
Sports awards
Features

A Responsive Mobile Site.

We took a mobile-first approach for the site, covering the navigation, page templates and components, UX, user interface, gesture interactions, reactiveness and the speed of performance.

 
A Responsive Mobile Site
A Responsive Mobile Site
A Responsive Mobile Site
Features

Component-led Design.

We have designed and configured the site around flexible components and template structures. This enables the Laureus team to easily create and modify all key sections of the site to match their respective needs over time.

Component-led Design
Component-led Design
Component-led Design
Component-led Design
Component-led Design
Component-led Design
Component-led Design
Component-led Design
Component-led Design
Technology

Integrations & Functionality.

We used Kentico CMS as our central platform of choice taking advantage of its many inbuilt features which allowed us to develop custom web parts for our specific technical requirements. This included: an integrated system allowing users to vote for their favourite 'Laureus Sporting Moments'; integrated videos across the site with video platform, JW Player; a JustGiving donations widget allowing users to choose the JustGiving campaign, the currency and donation amount; using Microsoft Azure to quickly deploy our code.

 
 
 
Performance

Sustained Improvements year-on-year.

The optimisation work from our Search Team for the new Laureus website have led to a wealth of impressive improvements in terms of site speed and SEO performance. Our solutions have seen positive changes across a number of key metrics when we assess these year-on-year. Just a short selection of these includes:

+ 77%

increase in page views

+ 60%

Increase In AVERAGE SESSION DURATION

+ 340%

INCREASED PAGE SPEED PERFORMANCE SCORE
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3370 Century Way, Thorpe Park, Leeds, LS15 8ZB

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