Product Transformation

New Platform for Leading UK Charity

Delete partnered with National Autistic Society to create a market-leading digital platform that contributes towards transforming the lives of autistic people, improving the societal perception of autism and encouraging action from a supportive audience.

A new home for the UK’s leading Autism charity

The new platform has been designed to create a joined up user experience, helping to promote the varied service offerings and methods of getting involved with the charity. Working with their new branding, we developed a component led, scalable platform that will benefit the charity for years to come.

Advanced search and filtering to aid discovery of Advice & Support content

Powered by a comprehensive taxonomy, the new advanced search and filtering enable users to self serve relevant advice and support content.

Now with less reliance on the charity helpline, users are catered for throughout varying stages of their autism journey and supported during key life challenges.

Meeting high standards of web and Autism Accessibility

Driven by user feedback and insights on bold colours and stimulative interfaces, we wanted to ensure the new website was accessible for all, as well as meeting the charities aspiration of Level AA web accessibility.

We developed a colour mode switcher that enables the user to toggle between different levels of vibrancy. From a vivid, full colour experience, to a calmer and more muted palette, the user can tailor their experience specifically to their preferences.

Autism community for users to connect and share with likeminded people

Putting users at the forefront of the conversation, we aimed to increase engagement and user participation by enhancing the charity’s Community platform which allows users to connect and share their experiences.

The ‘Stories from the Spectrum’ section also allows users to read longer form articles, where autistic people, their friends and family members share their experiences of life on the autistic spectrum.

Integrated ecommerce platform to generate revenue for the charity

We amplified charity donations and store purchases by optimising the user journey and creating a drastically improved shopping experience.

With stronger promotion of products throughout the website and a new dedicated shop front, we also adopted a simpler checkout process optimised for conversion and ease of use on mobile devices.

Powered by Kentico Xperience

Delete’s development team collaborated with National Autistic Society’s in-house team to create the platform on Kentico’s Xperience platform, with our team handling integrations with a number of different providers.

We’re really happy with our new website and have had some fantastic feedback from supporters, particularly about its accessibility. Around 6 million people visit our website each year – autistic people, families, carers, professionals and many others. Delete were really creative in helping us come up with a site design that would reflect the needs of this diverse audience, including autistic people with sensory sensitivities. Delete’s developers worked flexibly with ours, building a website that we’re proud of and can continue to develop and maintain for the future and ensure it continues to be top source of information and advice for autistic people and their families.
David Rossall
Digital Projects Manager, the National Autistic Society

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