Picturehouse Cinemas.
- Year
- 2012
- Tags
- Product
Summary.
Whilst Picturehouse as a business was successful at handling large numbers of seat bookings, the handling costs in customer services were significant due to the large number of customers choosing to call rather than book online.
Our challenge was to reverse this trend and deliver a premium online cinema presence that would encourage consumers to book online rather than over the phone.
Visit site
User Experience.
Constructing a frictionless pathway from the homepage to the cinema seat.
We worked closely with Picturehouse and their backend team to construct a user experience that allows for the exploration of great film content including trailers and reviews but crucially with the ability to book tickets - always one click away.
With customer loyalty playing a big part for each local cinema brand - the site had to feel local and communicate with its own voice. It was also important the new site tapped into social networks giving the users the ability to easily share content with friends and follow the brand.
Creative.
Campaign creative executions online, offline, in print and on iPad.
Injecting character into every cinema page.
Results.
So what have we done to help keep independent cinema alive in Britain?
– Gabriel Swartland, Picturehouse Media & Communications Manager