The Open

The Open Live

Live Championship Experience
  • Year
  • 2019

World leading fan engagement

With the battle for fan attention never greater, The R&A wanted a website for The Open Championship Event that would lead not only within the golf industry but also in the wider sports world. The platform we delivered achieved this through offering an unprecedented insight to The Open with an immersive experience for the millions following it online around the world, driving both fan engagement and commercial return.

Product Features

Leaderboard & Stats

At the centre of the experience was The Open's iconic yellow leaderboard, reimagined as a digital interface to give fans multiple ways to follow scoring and stats, view player performance, access content and customise their experience.

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Rapid Publishing & Editorial

We empowered the The Open commentary team with the tools to rapidly publish rich news, stats, photography and video from across the Championship to enable fans to follow and explore all the stories as they developed over 4 Days, 18 Holes and 150 golfers.

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The Open TV

Open TV allowed users access to multiple live on course video channels configured for individual TV rights across global markets, as well as being able to explore hundreds of highlight clips from the Championship and beyond.

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Tee Times & Course

Fans could track every player and group throughout the day and across the course, with detailed stats and information showing how each hole was playing.

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Fan engagement powering commercial performance

Key to the experience was an interface that felt simple to use but also encouraged deep exploration, making it easy and exciting for fans to discover the wealth of content and data across the site, and then connecting this seamlessly with promotional messaging and conversion pathways.

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The new platform carded impressive results during its first Championship, far exceeding the targets set by R&A and it’s Commercial Patrons

55.78%
INCREASE IN AVERAGE SESSION
DURATION
71.81%
INCREASE IN REVENUE THROUGH
THE SITE
250,000+
SIGN UPS TO OPEN TV
Investment in innovation is one of the reasons that The Open remains relevant and the pinnacle of the sport of golf. The Open’s partnership with Delete is a perfect example of this and together we have established a bold new digital vision for The Open’s fan experience, through a platform that enables us to support all of our aspirations for the Championship including optimising it’s commercial potential.
Kevin Bain
Head of Data and Digital Infrastructure at The R&A
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