Teeing up golf for the 21st Century fan

While heritage and tradition are core, it's also vital that innovation enables The Open Championship to grow its worldwide following. Delete / Kagool’s new platform enables us to provide an immersive, enriched, year-round experience.
Kevin McQuillan
Head of Marketing, The R&A

Engaging 100m fans

The Open wanted to fulfil the expectations of their contemporary audience whilst reflecting their prestigious heritage. They selected us to collaborate on a fan-first digital transformation programme for its millions of global followers.

Delivering for the customer and the client

We’ve delivered the ultimate fan-first immersive experience, following The Open online, driving both global fan engagement and increasing commercial performance.

Taking supporters to the next round

This extensive programme includes an award-winning, mobile-first Sitecore platform delivering a customer experience that re-engages existing fans and captures new one. The live championship mode enabling millions of fans to engage in real time; live scoring, a new, always-on video hub, player tracking and dynamic data feeds. If that weren’t enough, we’ve also created an enhanced media experience, player profiles and a multi-event approach, including latest stories and action.


  • 55.78% increase in average session duration
  • 71.81% increase in revenue through the site
  • 250,000+ new sign ups to Open TV

Let's work together