Teeing up golf for the 21st Century fan


Engaging 100m fans
The Open wanted to fulfil the expectations of their contemporary audience whilst reflecting their prestigious heritage. They selected us to collaborate on a fan-first digital transformation programme for its millions of global followers.

Delivering for the customer and the client
We’ve delivered the ultimate fan-first immersive experience, following The Open online, driving both global fan engagement and increasing commercial performance.
Taking supporters to the next round
This extensive programme includes an award-winning, mobile-first Sitecore platform delivering a customer experience that re-engages existing fans and captures new one. The live championship mode enabling millions of fans to engage in real time; live scoring, a new, always-on video hub, player tracking and dynamic data feeds. If that weren’t enough, we’ve also created an enhanced media experience, player profiles and a multi-event approach, including latest stories and action.
Impact
- 55.78% increase in average session duration
- 71.81% increase in revenue through the site
- 250,000+ new sign ups to Open TV