Victrex graphic Victrex graphic Victrex graphic
Victrex website on mobile devices

Victrex Global Website.

B2B Customer Engagement Strategy & New Global Website
  • Year
  • 2014


Victrex is a world leader in the manufacturing of high performance plastic solutions, servicing a wide variety of vertical sectors, including Aerospace, Automotive and Consumer electronics. Delete were approached by Victrex to deliver a new digital B2B customer engagement strategy and new global website focused on attracting and nurturing sales leads. Built with the Sitecore Experience Platform the site is now live in 12 international territories with the refreshed Victrex brand identity firmly established in the market.

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Victrex website
Victrex website on mobile device


We were tasked with delivering a new website for Victrex, capable of generating high quality leads in order to further grow the company’s bottom line and increase revenue. The site would also aim to strengthen relationships with existing customers to increase retention.

Our main goals for the site were to:

  • Substantially increase high quality lead generation
  • Position Victrex as a global market leader and solution partner in high performance Polymer solutions
  • Integrate into lead management / nurture process
  • Engage multiple audiences: buying accounts & specifiers - ‘technical’ & ‘commercial’

UX & Visual Design.

Delete designed an innovative and responsive user interface, delivering a high impact layer with the option of deeper site exploration for. The new web solution was designed to provide the future focused benefit messaging to all users upon arrival to the site ensuring Victrex was positioned as an enabler in the market.

Delete worked closely with Victrex to develop a visual treatment that better reflected their position in the marketplace, reinforcing their positioning as a business that is helping to shape the future of the businesses they work with.

As market leaders they needed a website that showcased their product innovation whilst resonating with the varying different sectors they work in.

Victrex website visual design
Victrex website visual design

The user interface is carefully crafted to deliver a slick user experience that is optimised for conversion, whilst the blend of high impact sector specific imagery and angular visual elements creates a much more dynamic digital presence for the business.

Victrex website mobile view


The new website performance has been impressive from the moment the new website was launched.


Organic Mobile Traffic has increased from March 2015 compared to previous year.


Increase in SEO conversions in March 2015 compared to previous period.


Increase in Organic traffic from March 2015 to March 2014.