We work with leading sports organisations to deliver digital transformation and personalisation to increase fan engagement, maximise commercial opportunities and drive participation.

Experience in Sport

We are an independent agency specialising in digital transformation and performance marketing for leading sport brands.

We works with leading sports clubs, governing bodies and sports brands to improve their connection and value with fans through digital. We deliver innovative strategies, products and services designed to attract, engage, entertain and monetise a fanbase. Our tried and tested process is designed to produce stand out fan experiences that drive commercial advantage and market leading positions for our sport clients.


What we deliver

  • Strategy

    Strategic consultancy for sport brands.

    • Strategy
    • Business consultation
    • Fan engagement strategy
    • Fan monetisation strategy
    • Digital product & technology strategyDigital transformation road-mapping
  • Implementation

    Implementation of enterprise and open source platforms with complex integrations.  

    • Platform design & build
    • Enterprise CMS development
    • Open source CMS development
    • SSO & single customer view
    • Custom applications
    • Systems integration
  • Ongoing support

    Through our Application Management (AM) service, we provide comprehensive, proactive management of applications, platforms and cloud hosting.

    • Application Support
    • Hosting management & support
    • Continuous improvement
    • Live event support
  • Performance marketing

    Award-winning performance marketing solutions.

    • Search engine optimisation & support
    • Marketing automation & CRO
    • Digital campaigns
    • Commercial partner activation
    • Content production
    • Content marketing & outreach

Our technology

Customised EMS

An Enterprise Marketing Platform (EMS) such as Sitecore or Kentico offers comprehensive content, commerce and digital marketing features. Good option for sport organisations with large teams and lots of complex content needs such as workflows, multilingual and templated multisite requirements.

Headless Sports Framework

Our Fan.X modular framework combines best-of-breed sports technology providers and specialist sports consultancy to form an integrated digital ecosystem for developing fan-focussed websites and mobile applications. Perfect for sites with high load and when content/features are provided from multiple third party systems.

Delete's technology partners

What our clients say

Our awards

Case Studies


Southampton FC Retail Store

Ecommerce Store

Southampton FC Retail Store

Increasing revenue through improved conversion rates & basket spend



Digital transformation


Creating a market-leading digital presence to increase brand reach

Southampton FC

Product re-invention

Southampton FC

Redefining the fans’ experience whilst generating new commercial opportunities

The Open Championship

Live Event Platform

The Open Championship

Delivering fan engagement to drive commercial return

The Open Championship

Digital Transformation

The Open Championship

Achieving a sell-out Championship for the first time in history. ROI of 2,559%


Let's work together