Allianz appoints Delete for Digital Strategy & Online overhaul


Following a competitive pitch, global Insurance provider Allianz have appointed Delete to develop a digital strategy focused on improving the organisation's use of digital.

Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers and drive engagement and increased sales across their product portfolio.

Delete’s strategic programme will focus on understanding Allianz’ business needs and customer behaviour, using the insights to redefine the role their digital channels will play in their sales process.

Damon Mangos, Head of Strategy & ECD at Delete commented: “We are excited about this opportunity to work with such a prestigious brand. Our goal is to help the Allianz UK Team take a fresh look at their digital universe and look to drive positive change through these touch-points – to better serve their customers and power their business for the future.”

James Bowen, Digital & Social Marketing Manager at Allianz UK added: “We’re excited to be working with Delete on this project and looking forward to enhancing the digital offering we provide to customers.”

The Allianz appointment follows on from Delete’s selection by insurance comparison giant earlier this year, who have appointed Delete to transform their digital customer experience.