Camira Fabrics

eCommerce Transformation
  • Year
  • 2020

A new digital presence for the award winning textile manufacturer

Camira are a Yorkshire based textile manufacturer with a rich product catalogue that spans transport and commercial interiors. From the London Underground to designer label furniture, their products are used by thousands of people everyday across the globe.

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Bringing the brand to life online

With a passion to innovate, Camira challenged us to create a bold digital presence that set them apart from their competitors. This flexibilty allowed us to experiment visually, balancing functionality with a modern approach to the user interface.

To enhance the browsing experience we incorporated a range of transitions and interactions to bring the content to life.

The Camira website on tablet
The Camira website on tablet
The Camira website on tablet

Intuitive Product Catalogue.

With a product catalogue at its core, we designed and developed slick filtering capabilities powered by a comprehensive taxonomy, enabling users to find suitable fabrics quickly and easily.

The Camira website on tablet
The Camira website on mobile The Camira website on tablet
Synergy Orient

Inspiring Product Pages.

Each with a unique back story, Camira fabrics are more than just textiles; they're the embodiment of Camira's craftmanship, creativity and brand values.

It was this context that inspired us to create a flexible product template that would champion each range, showcasing the fabrics through vibrant hi-res imagery and textures, with key technical details and sample ordering functionality highlighted for greater accessbility.

Swatch and Sample Ordering

The site was developed to allow users to request a swatch card or easily order samples of specific fabrics.

The Camira website on tablet
The Camira website on tablet
The Camira website on tablet
The Camira website on tablet
The Camira website on tablet

A platform for inspiration.

We developed a suite of templates and components that could be used to create rich article content, enabling them to publish trend reports, detailed product stories and showcase specific installations.

Presenting Product Stories
Presenting Product Stories
Presenting Product Stories

Multilingual framework, built on Kentico.

We developed the website on Kentico CMS, taking advantage of its many inbuilt features and multilingual capability.

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Delete Limited.

Registered in England.


Registered Address.

<span itemprop="streetAddress"> 3370 Century Way, Thorpe Park, </span> <span itemprop="addressLocality">Leeds</span>, <span itemprop="postalCode">LS15 8ZB</span>

VAT Registration.

GB 927 1409 27