Reimagining the future of higher education

Delivering a range of competition-beating digital products and services to attract, engage and support Leeds Beckett University’s staff and student body

Client
Leeds Beckett University
Services
Strategy, Experience Design, Sitecore Build
Sector
Higher Education

Engaging, enrolling and supporting existing and prospective students

Objective

The university sector is highly competitive. Leeds Beckett wanted to create a standout digital experience that appeals to a range of audiences; from existing and prospective students to the entire staffing body.

Approach

Since 2014, we’ve helped guide and implement Leeds Beckett’s digital transformation roadmap; encompassing the university’s bold brand identity within a best-in-class customer experience that is turning digital engagement into enrolment.

Outcomes
22%

YOY increase in Undergraduate application goal completions

44%

YOY increase in Postgraduate application goal completions

Informed by research and learnings

Nothing comes without preparation, and we did a lot of it; carrying out stakeholder management, leading remote workshops and utilising collaborative online tools to plan, stategise and prototype Leeds Beckett’s digital requirements.

Designed for flexibility and impact

Taking the university’s end-to-end content strategy, we have built a design system driven by confident messaging and brand identity. We’ve made content impactful for the user and flexible for the editors with over 100 components that can be used across different university teams. We’ve also introduced a comprehensive tagging system, ensuring that content is dynamically surfaced throughout the experience.

“ UNRVLD has been instrumental in helping us deliver our vision of a seamless experience with personalised and contextualised information. The team has carried out a complex and detailed approach to improve many customer touchpoints and help us to deliver increased conversions and event attendances. ”

Charlotte Renwick

Associate Director of Customer Marketing Leeds Beckett University

Outputs

Product strategy
Experience design
UI design system
Sitecore build

Technology

Sitecore
Microsoft Dynamics
AWS
Brightcove