Fan-first engagement with a commercial spin
Market-leading fan first experience
PRO14 Rugby came to us with a mission to create a market-leading digital fan experience that provides the business with new commercial opportunities to increase revenues.
Seamless multi-channel experience
Delete / Kagool partners with InCrowd and Stream AMG to deliver a seamless experience across the website and app, feeding a single fan view with fully integrated video and a live match centre. Fans are given exclusive access to the competition that can be personalised around their chosen team. From a marketing perspective, the membership programme enables essential database growth and the site’s value rose exponentially for sponsors through a controllable banner estate.